As previously outlined in my July 2014 guest blog post on Dr. Gyl’s Blog For Practice Success (see Hearing Industry: Rose bush full of thorns or thorn bush full of roses?), the hearing industry landscape has drastically changed, particularly for the independent private practice owner. Consumers can go anywhere including the internet, Costco, SAMs Club, and the like to purchase hearing aids (or PSAPs). Based on my years as a practicing audiologist and interactions with audiology customers, the three recommendations made on how to differentiate your practice included: 1) assuming the role of a communication optimization expert, 2) patching up point-of-purchase gaps, and 3) thinking like a consumer but acting like an audiologist.
Today, a fourth recommendation is offered and that is to brand whenever you can. This includes doing the little things that promote your business such as making sure your practice name remains in front of your patient’s eyes as often as possible.
For those of you purchasing Dry & Store Global II or the Zephyr for resale, you now
have the opportunity to customize these dehumidifiers by having your practice name etched on the lid. Since the Global II has a 90-second UV that activates when the unit is initially turned on, your patients will actually see your practice name glow for about a minute every day; imagine your practice name in lights without the hefty electrical bill! Not a bad gig. The etching on the Zephyr lid is equally cool without the light show. During the month of July 2015, Oaktree Products is offering free etching. Quantity minimums apply. For more information, contact Oaktree Products toll free at 800.347.1960 and ask for customer service.