Uncle Sassy Asked YOU to Vote and You Did!

Oaktree Products invited any and all to choose the next cover of the company’s product catalog scheduled for availability in January of 2013.  Three different catalog covers were created including a traditional cover with an oak tree, a whimsical cover with an artsy oak tree, and a third cover with acorn representing the beginning of life for an oak tree.  During the month of October, followers of this blog were able to select their favorite cover by voting via polldaddy.com.  The results from nearly 500 voters are in and stay tuned as we will soon unveil the cover chosen by our customers!  Thank you for your participation!

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Anticipated Makeover for Dri-Brik II

The Dry-Brik II is a desiccant used in the family of Dry & Store products designed to remove moisture from hearing instruments.  Recently, Ear Technology Corporation announced plans to make a future change in the Dry-Brik II.  Specifically, the copper strip located at one end of the Dry-Brik will soon be eliminated.  The copper strip is intended for use with the Dry & Store Professional model only, as part of that model’s desiccant detection system.  In the event a user forgets to place a Dry-Brik into the unit, a CHECK DRAWER light illuminates, preventing the ability to turn the unit on.  Once a Dry-Brik is placed in the unit, the copper strip on the bottom of the desiccant makes contact with springs in the drawer, deactivating the CHECK DRAWER warning.

Users of any other Dry & Store product (i.e. Global, Global II or Zephyr) will not be affected by the future change in the Dry-Brik II and the general guidelines for replacing the Dry-Brik every two months will not change.   The only users affected by this desiccant change are current users of the already discontinued Dry & Store Professional model.   In the event you have a patients currently using a Dry & Store Professional who experiences issues with the newly designed Dry-Brik, contact Ear Technologies directly at 800-327-8547o.

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Island of Misfit Products

As a multi-line distributor, Oaktree Products offers a variety of audiology and hearing industry products intended for resale to your patients and/or for use in the clinical setting. Sometimes, items get returned for whatever reason; in most cases, it’s simply a matter of the wrong item being ordered.  Occasionally, an item that works perfectly well is returned to Oaktree Products but it cannot be put back in our main stock because it may not have all the original packaging and/or was slightly used and cannot be sold as new.  Rather than condemning these items to the Island of Misfit Toys, these products make it to the gold mine known as the Oaktree Products Outlet Store.

The Oaktree Products Outlet Store is a dedicated location on the Oaktree Products website that showcases specially selected, overstocked, discontinued and/or slightly used products at mark-downed prices.  Products tend to move in and out of the store pretty quickly so it’s not a bad idea to get into the habit of checking out the Outlet Store once every week or two.  For example, in need of probe-tubes?  One partial pack of about 117 (as opposed to 120) Precision Probe Tubes are available for those performing real-ear measurements with either a Siemens, Madsen, MedRx, or Frye machine.  Looking for a hot air tubing shaper?  There is one in perfect working condition without the original box (user manual included) but you were going to throw that out anyway, right?

To see items without pricing, go to the Oaktree Products website, select the BROWSE CATALOG button located in the lower left-hand corner, and then click OUTLET STORE from the menu bar located on the left-hand side.  NOTE: if you click the green Oaktree Outlet Store button on the right-hand side of the page, it will take you to a description of our Outlet Store.  If you are interested in seeing pricing and potentially purchasing products from the Oaktree Outlet Store, you must log into the website using your account number and password.  From there, click Outlet Store from the menu located on the left-hand side.  Happy bargain shopping!

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Red OAKtober, Chapter Two….

OAKtober is usually a month dedicated to OAKtree Products employees and to St. Louis Cardinals baseball.  As we brace for a game five against the Washington Nationals tomorrow and continue to make sure our employees know how much we appreciate them, we have taken time and energy to focus on YOU, the Oaktree Products customer.  For the past two days, the owners and myself have spent a few days off-site  mapping out a to do list (see image above) intended to make the Oaktree Products experience even that much better; we will be busy the next couple of months making our website even more user-friendly by optimizing the search function so you can find items quicker and easier, integrating a one-click-check-out feature, adding more product information in the form of PDFs, how-to-videos and informational media, and enabling the application of credit memos during the on-line bill pay process.  In addition, we are identifying what additional products you need, how to let you know we have them, and to have necessary staff readily available to answer your questions.  Stay tuned….we asked for your feedback, we heard you loud and clear, and we are moving forward to deliver what you need!  Thank you for your business!

Posted in Audiology | 1 Comment

Audiology Research and the Decline Effect: Should We be Worried? – guest post by Harvey Abrams

The U.S. Preventive Services Task Force (USPSTF) recently reported that there is no convincing evidence to support routine screening for ovarian cancer (NY Times article). That announcement followed similar findings that failed to support both routine prostate-specific antigen (PSA) tests and routine mammograms. Until these reports were published, routine screening for ovarian, prostate, and breast cancers was well accepted. Each test was considered a safe and effective way of detecting cancer early and saving lives. How did we get from “routine” to “not advised” so quickly? Was there something wrong with the science? Can we trust medical research if advice changes so dramatically? As clinicians (and patients) how are we to make decisions for our patients, ourselves, and our loved ones? Who can you trust?

What we’re observing is evidence-based practice (EBP) playing out on the national stage in real-time. As most of you know by now, EBP is the “…conscientious, explicit and judicious use of current best evidence in making decisions about the care of individual patients.” “It’s about integrating individual clinical expertise and the best external evidence.” (Sackett, 1966). The quality of clinical evidence is graded on a hierarchy from the lowest level of evidence (expert opinion) to the highest (systematic reviews of randomized controlled trials). Adoption of the PSA test, for example, may have been influenced by the results of early studies suggesting that cancer cells can be detected and if left untreated will metastasize to the rest of the organ and beyond, eventually leading to death. The results of those early studies and the recommendations that followed may have been compromised by limitations in the study design —such as the nature of the sample (too small or too homogeneous), and the failure to follow the treated and untreated men long enough to determine the long-term cost-benefit of treatment vs. ‘watchful waiting’. As we gathered more information about the course of prostate cancer though subsequent studies, the evidence suggested that the overall survival rate for most men with positive PSA tests was no different whether they were treated or not (USA Today article).

The issues associated with screening for disease are an excellent example of the nature of medical research. Each subsequent experiment builds on the findings of the previous one. No single study or finding should be accepted unless repeated by other investigators and other laboratories. Remember, the results of any clinical study are based on a sample. To the extent that the sample represents the population of individuals exhibiting the disorder under investigation, the results may or may not transfer to the general population. Often, promising results reported as part of an early investigation of a drug or intervention are not supported by subsequent research. Jonah Lehrer describes this phenomenon as the Decline Effect.

But what does this have to do with audiology? Plenty! Our knowledge of auditory disorders and interventions is constantly growing. Just one of our journals, published this past month, reports the results of studies on tinnitus treatment, unilateral vs. bilateral cochlear implants, dead regions, bone-anchored hearing aids, evoked potentials, and directional microphones. Add to those, the results of research reported in other audiology and otology peer-reviewed and trade journals, e-publications, and conference proceedings, and we can begin to appreciate the burden placed on the clinician to keep up with the literature and make the best decisions for her or his patient. The audiologist needs to be a knowledgeable consumer of the research. Such knowledge does not require a Ph.D. – just a healthy dose of skepticism and a good eye for quality research. The skepticism is important to prevent us from enthusiastically accepting a finding before it has become a victim of the ‘decline effect’. When reading an article ask yourself a few questions: How did the investigators allocate subjects to the treatment and non-treatment groups (randomization)?; were there enough subjects to see a treatment effect if one truly existed (sample size)?; did the subjects and investigators know what treatment the subjects were receiving (blinding)?; did the investigators follow the subjects long enough to see an effect (length of treatment)?; and did the investigators account for those subjects who dropped out (intention to treat)? Evidence-based practice is a 3-legged stool: The needs and values of the patient; the knowledge and expertise of the clinician; and the application of quality research to clinical decisions. Without any one of these legs, the effectiveness of our treatment will be compromised.

Harvey Abrams is the Director of Audiology Research at Starkey Laboratories. Prior to joining Starkey, Harvey served in a number of clinical, research and administrative capacities with the Department of Veterans Affairs and the Department of Defense.  He received his undergraduate degree from the George Washington University and his masters and doctoral degrees from the University of Florida. Harvey instructs distance learning courses for the University of Florida. His research has focused on treatment efficacy and improved quality of life associated with audiologic intervention. He has authored and co-authored several recent papers and book chapters and is a frequent lecturer on the topics of outcome measures, health-related quality of life, and evidence-based audiologic practice.

References:

Sackett, D. (1966).  Evidence based medicine: what it is and what it isn’t. BMJ, 312(13, January):71-72.

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Illuminated and Disposable Suction!

For those of you using the Bionix Lighted Curettes and/or Forceps, a newer tool from the same product line will certainly pique your curiosity.  The concept of the lighted curette has been applied to a disposable suction tube, providing both light and magnification, in one unique device.  The Bionix Lighted Suction Tool Set comes packaged with 25 lighted suction handles, one light source, and one magnification lens.  The lighted suction handles will fit onto many existing suction devices; a thumb valve located on the back of the handle allows clinicians to use their thumb to easily adjust suction.  When attached to the light source, the entire length of the suction handle illuminates, providing the necessary light to commence with cerumen removal procedures.  Contact customer service at Oaktree Products to place an order for the Bionix Lighted Suction Tool Set (item #2625) or submit your order electronically via www.oaktreeproducts.com.

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Win-Win Situation for Audiologist!

Last week, while attending the Missouri Academy of Audiology (MAA) Scope of Practice convention in St. Louis, MO, Francis Kuk of Widex said something that I certainly was not expecting to hear. As an invited speaker to MAA, Dr. Kuk addressed several topics including the management of low-frequency hearing loss as well as tinnitus management. Both presentations were extremely informative and entertaining, however, it is what he said during lunch to all the MAA attendees that made my jaw drop. Removing his Widex hat for just a moment and replacing it with his Board-Member-of-the-American-Academy-of-Audiology-Foundation (AAAF) hat, Dr. Kuk briefly explained how the AAAF promotes philanthropy in support of research, education, and public awareness in audiology and hearing sciences on a global, national, and local scale.  To that end, he announced a new initiative whereby the AAAF will earmark 25% of any state-academy member’s 2012-13 tax-deductable donations back to their state academy’s educational program.  In other words, for every dollar you donate to the AAAF in 2012-13, your state academy will have 25 cents earmarked or set aside to assist with state educational programs (i.e. state meetings).

This is a total WIN-WIN situation not only for AAAF, but for every audiologist and their corresponding state academy. As soon as I heard this announcement, I whipped out my purse and wrote out another check to AAAF.  I had already donated but this is such a great idea, it was worth writing out another check. I challenge every audiologist to make a donation to AAAF in any amount, even if it is $10.  For you students out there, organize a fund-raiser and donate the proceeds to AAAF to ensure that your state academy is earmarked 25% of that gift. If you don’t have an established student academy association and/or the time/energy to coordinate a fund-raiser, make a commitment to skip that Starbucks Grande-triple-latte-extra-whip one day next week and give that $3-$5 to the AAAF.  To take part in this program, simply visit www.audiologyfoundation.org to make your donation, and denote your state academy’s name in the tribute description.  Feel good while helping your local audiology community and the profession at large!

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Great Product for Musicians and Music Lovers!

How often do you come across a patient in your clinical practice with a history of exposure to loud music who needs to seriously  consider some form of hearing protection? Rather than suggesting traditional earplugs that degrade music quality and require removal of earplugs to hear conversations, offer your patients the Music PRO High-Fidelity Electronic Musicians Earplugs  (Etymotic Research).  These earplugs are specifically designed to provide hearing protection from sudden impact noise and loud, sustained passages typically encountered when exposed to loud music without necessitating the application of custom molds. This product is ideal for directors and/or music educators, performers/musicians, entertainment industry support staff, security personnel as well as audience members who need to protect their hearing but want to hear the music naturally.

Equipped with Adaptive Noise Reduction, the Music PRO High-Fidelity Earplugs automatically change output levels as sound input levels change, providing 9 to 15 dB of sound reduction, depending on the chosen setting.  A switch near the battery door offers two modes of protection: 1) Natural and 2) Enhanced.  When the switch is positioned toward the battery door, the Natural hearing mode offers natural hearing until sounds exceed safe levels.  When sound exceeds safe levels, the Music PRO Earplugs will automatically provide 15 dB of protection.  In contrast, the Enhanced hearing mode (switch positioned away from battery door) provides 6 dB of gain for soft sounds.  When sound exceeds safe levels,  the earplugs will automatically provide 9 dB of protection.   Regardless of which mode of protection is used, both offer protection from sudden impact noise. For more information, contact Oaktree Products at 800.347.1960 and ask for customer service.

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