In today’s Audiology world of big-box retailers and disruptive technology, building YOUR brand or improving your current brand identity has become more critical. If you are in private practice and do not have an established logo, now it the time to have one created. There are zillion numbers of resources available for business to turn to in creating a meaningful logo; if you are looking for help from a branding company familiar with Audiology, check out AudiologyDesign. They can help you with your website too.
In the meantime, it is important to leave your mark wherever and whenever you can. As outlined in a previous guest blog post by Serge Traylor, make the competition compete with you. Part of this involves putting your practice name on anything meaningful. For example, Oaktree Products introduced three new custom labeled products including a small dehumidifier (item# C100), 2 oz hearing aid spray (item# C200), and a box of 30 Audiowipes (item# C300). When you order a minimum quantity of 12, send your color logo and Oaktree Products will print it off and label your resale accessories with your brand. It adds a very personal touch that your patients will certainly appreciate. Place your order online 24/7 at www.oaktreeproducts.com or contact customer service toll free 800.347.1960. If you have any questions and are social media savvy, use #AskOaktree and we will get back to you asap.