When your Impression Material Goes Away….

DiscontinuedDon’t you hate it when your absolutely favorite impression material is no longer available? Occasionally, it happens. For example, not too long ago, the Silhouette impression material was discontinued, leaving many of my colleagues with empty DM-50 cartridge guns wondering what available product would be most comparable.  To help pick a product that best approximates your favorite but no-longer-available impression material, choose a substitute based on its viscosity.

viscosityViscosity:  

Viscosity is a term used to describe the thickness or fullness of impression material once the base and the accelerator have been mixed prior to curing. Impression material viscosity is either low, medium, or high. High viscosity impression material is thicker and more firm whereas lower viscosity impression material is thinner and less firm.

Impression material viscosity will influence the accuracy in which an impression will accurately reflect the dimensions of the ear canal. The tissue and texture of an ear canal will differ from patient to patient.  In general, most patients exhibit firm ear canal tissue and texture although ear canals exhibiting softer ear canal tissue and texture is often evident in the geriatric population because as we age, skin losses elasticity. Why is this True Color Image True Color Imagerelevant? Soft textured ears are more easily stretched by impression material injected in the ear canal. When a soft textured ear canal is overstretched by impression material, the end result is an earmold impression that is much bigger than the actual size of the ear canal, resulting in discomfort due to too tight of a fit and/or the need for significant modifications. To have better control over how much pressure is exerted by the impression material on the ear canal, the clinician can use viscosity of impression material to their advantage.

When to use low versus medium/high viscosity

Red WHEN word around questions.Low viscosity silicones are of a softer consistency and are probably most appropriate in those situations where the patient is older and/or has a softer ear canal texture. By using lower viscosity, the impression material will fill the ear canal but not expand it to the point where it gets exaggerated. In contrast, using thicker material as is the case with medium or higher viscosity impression silicones in a soft ear will overstretch the ear, resulting in an earmold impression that may be bigger than it should be. Medium and higher viscosity silicones are firmer and are probably most appropriate in those situations where the patient has a normal or firm ear canal tissue and texture. Because the ear canal is already firm, it is not susceptible to stretching and thicker material will not exaggerate the ear mold impression. In contrast, using low viscosity impression material with poor technique on firm or normal ear canals can potentially result in an earmold that is too loose.

geniusNow, if you want to sound really smart at work or at school, become familiar with the term shore value.  Shore value is another term used to describe impression material and refers to the hardness of the material once it has fully cured. Values range from 20 to 40. The higher the shore value of the impression material, the more durable the material.  This durability is a factor that mainly concerns the earmold manufacturer and has no relevance to the clinician in terms of making the actual impression. Shore value does not influence impression taking techniques. In addition, it is not correlated to viscosity in any capacity; in other words, viscosity may not be predicted on the basis of shore value and vice versa.

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Happy 2014 from A.U.

To kick off the New Year, here is a quick recap of my Audiology Blog activity from 2013.

Crunching Some Numbers:

2000 Blog Followers, Thank you, Couture Girl Blogspot, Beauty Blog 2012As of December 31, 2013, my Audiology blog has nearly 2,000 subscribed followers; every time a post is published, subscribed followers automatically receive posts via e-mail.  In 2013, 46 new posts were published, growing the total archive to 207 posts. In addition to the nearly 2,000 awesome people who view blog posts via e-mail, my Audiology blog was additionally viewed a little over 24,000 times in 2013. The busiest day was October 1st with 513 views that day.

Attractions:

The following posts and corresponding publication timeframe (month and year) received the most views in 2013:

Some of the most popular posts viewed this past year were actually published before 2013. That makes me feel great as it indicates that the information provided by my Audiology blog remains relevant and has some staying power.

How My Audiology Blog is Found & Where the Hits Come From: 

flag-globeThe top referring sites for 2013 were Facebook, AudiologyOnline.com, Twitter, Networked Blogs, and Yahoo. Some visitors found my blog by searching, mostly for au bankaitis, stethoscope, hearing aid, bluetooth stethoscope hearing aids, and a.u. bankaitis. Last year, blog hits were generated in 117 different countries with the majority of visitors coming from the United States.  Canada, The United Kingdom, and Australia were not far behind. Even my parents’ homeland of Lithuania generated five hits in 2013! Ačiū labai!!

Thank you to all of my subscribed followers, industry colleagues, fellow and future #Audpeeps, and friends for your continued support. Looking forward to a productive 2014!   Happy New Year. a.u. bankaitis

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Twelve Posts of Blog-Mas

TwelveDaysOfChristmas‘Tis the season as well as the end of yet another year of blogging where visions of blog posts from 2013 dance in my head. In reviewing the most popular posts from the past year, The Twelve Days of Christmas melody kept popping in my consciousness. As hard as I tried to ignore the music, I simply couldn’t do it. I finally figured, why fight it? The following is a list of the 12 most popular blog posts from this year (hyperlinked for your reading convenience) and written in a format that works pretty well with the melody of The Twelve Days of Christmas.  By the way, I cut right to the chase and started with the twelfth day.  You don’t have to but feel free to sing along.

Twelve Posts of Blog-Mas by A.U. Bankaitis

On the twelfth day of Blog-Mas, my true self read to me:

Twelve Caddys Drying

Eleven “ToTTs” a Tipping

Ten Points to Ponder

Nine ZipTips Dancing

Eight Mini’s Modeling

Seven Scopes a Swimming

Six Things “a Paying”

Five Guest Blog Posts!

Four Food for Thought

 Three Fireflys

 Two TrueDios

And I wrote them all while at Oaktree! 

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If You Build It #Audpeeps, They Will LIKE! – guest post by Dana Drady

Facebook-Business-PageDid you know there are over 1.19 billion active monthly account users and 25 million active small businesses pages on Facebook? You may think that Facebook does not apply to your audiology and/or hearing aid business; however, it has become so engrained in daily life that Facebook has made it necessary for businesses to establish a social media presence. Facebook is quickly becoming a marketing tool for businesses and the best way to start tapping into this opportunity is to create a Facebook Business Page.  A Facebook Business Page is an easy, cost-effective way to make consumers aware of your business, build your brand, and nurture relationships with your patients by engaging in the meaningful exchange of information. It can also be a lot of fun!

cogwheelHow do you set up a Facebook Business Page? If you haven’t already, create a personal profile Facebook account (NOTE: the information in your personal profile will not be accessible or visible via your business page).  While logged into your personal Facebook account, click the cogwheel icon located in the upper right-hand corner of the page to access the pull-down menu.  Select the CREATE PAGE option and follow the guided steps to build your Facebook Business Page and position your clinical practice on a cyberspace path to victory!

checkboxMake sure you completely and accurately fill out required information that best represents your practice. For example, from the menu of choices, designate your practice as either a 1) Local Business or Place, or 2)  Company, Organization or Institution, and then select the category that best describes your business (i.e. Professional Services; Small Business; Health/Medical/Pharmacy; etc.). Provide the name, address, and phone number of your business.  Once you click the box that indicates an agreement with Facebook Pages Terms, select the GET STARTED button to build your business page.

this-is-meAs you build your Facebook Business Page, keep a few things in mind. First, upload a hi-resolution image of you, your practice, or company logo as the profile picture.  If you don’t have a logo, select an  image that people will associate with your practice. Second, provide a sentence or two that describes your practice so people know who you are and/or what you do.  Next, create and easy-to-remember page address for your Facebook Business Page that you can use on marketing materials to promote your presence on Facebook.  Finally, choose a cover photo that represents your brand and showcases your service.

likefbWith these basic measures in place, take time to explore the different features.  The Admin Panel is great way to see the degree of reach, the number of “LIKES”, and click-throughs the posts on your Facebook Business Page generate.  The View Insights tab within the Admin Panel provides a more extensive report on the breakdown of how your posts are being received by the public.

havefunCreating your Facebook Business Page may seem overwhelming at first but it really isn’t! Just follow the above easy steps and you will be ready to roll!  Once you have completed your page, add relevant posts on a consistent basis to engage your audience and be sure to invite colleagues, patients, friends, and other people you know to “LIKE” your business page. Keep your posts short and sweet and be sure to include photos and videos. More importantly, have FUN and, while you are at it, be sure to LIKE the Oaktree Products Business Page on Facebook!!!

Drady-Guest PostDana Drady is the Marketing & Resource Manager at Oaktree Products, Inc., a multi-line distributor of audiology and hearing-related products located in St. Louis, MO.  Dana joined Oaktree Products in 2007 as a Customer Service Representative, helping customers place orders and make informed decisions about product solutions for their patients and/or business.  She moved over to the  Marketing team in February 2013 where she is responsible for overseeing and implementing aspects of the company’s social media activity,  developing  and managing corporate product marketing material, and exhibiting at various state and national conferences.

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Food for Thanksgiving Thought….

thank-you-quote2

– there is always something  & someone to be thankful for; take the time

to recognize & appreciate those real things & moments…

It will make you smile!

As an extension of the above sentiments, below is an email received yesterday from my friend Bob Kemp, the owner of Oaktree Products, Inc. (and my place of employment) that I felt was very fitting to share:

wash-illMargy and I have friends in Washington, IL, a town recently devastated by a tornado in November. We drove up to help them not really knowing what to expect. I have never seen the aftermath of such a storm and you simply cannot describe it. Photos do not do justice to what you see when you are there in person. I was amazed by the generosity that strangers displayed and the spirit of those affected. Our friends, their children and pets were all safe and sound. Is sounds so cliché but you always hear, “you can replace all of the things but you cannot replace the lives”. That was the thing that was so clear to me as I stood looking at all of the wreckage.  Even the most beautiful object is just another “object” when it is broken and covered in mud and drywall dust. They can all be replaced. What matters is family and friends. Thanksgiving will be special for me this year. We all have so much to be thankful for. Happy Thanksgiving Everyone!

copper-2013Life throws all of us a curve ball. While taking the time to be thankful my not make the crappy stuff go away, it does bring a moment of peace when you truly appreciate things that can easily be taken for granted. I am so thankful to be employed by Bob and Margy Kemp of Oaktree Products who “get it” when it comes to the important things in life; they have given me the opportunity to be in Boulder, CO with my sister and her family for an extended period of time during a time of need. This Thanksgiving will also be super special for me.  So, as a small favor, please take the time to stop and think about the things for which you are truly thankful. And, by all means, share! It will make both of us (and everyone else reading this post) smile!  Happy Thanksgiving.

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New TrueDio Ears: Peace-of-mind Quality & Price!

No-Big-Deal-T-shirtWith the variety of TV Listening products currently on the market, what is the big deal about the availability of a new TV Listening Device? What is it that will make you pay close attention? The honest answer to either question is “Nothingunless, of course, the product provides some unique feature and/or benefit. The new TrueDio Ears Wireless TV Headset System offers both so if you are committed to providing your patients the best in terms of quality and value, keep reading.

TD-110The TrueDio Ears Wireless TV Headset System is an infrared (IR) device operating on the 2.3 MHz transmission frequency (see previous post addressing IR vs RF). Like other comparable products, TrueDio Ears is equipped with volume, tone, and balance controls and provides up to 12 hours of operating time. Unlike comparable products, the headset of the TrueDio Ears System is equipped with a port designed to accommodate a plug-in-microphone accessory (included in packaging), allowing the user to hear conversations of those speaking into the microphone. This unique feature offers communication flexibility whereby the end user can be alerted to necessary conversations while mainly watching TV.  In addition, the TrueDio Ears headset may be used as a personal listening device even when the TV is off.

the-price-point-paradoxAnother benefit offered by the TrueDio Ears Wireless TV Headset system that cannot be overstated is the product price point along with the commitment by the manufacturer to enforce uniform MSRP, including those selling the product via the Internet. Pricing discrepancies inherent to other TV Listening Devices has generated a lot of consumer confusion and genuine frustration because identical devices always seem to be offered at different prices by the actual manufacturer across different channels!  This puts the audiologist in a very awkward position whereby a viable communication solution offered to a patient at an affordable price is completely undermined when the patient later discovers (unbeknownst to the professional) that very same product is offered by the manufacturer on the Internet at a price lower than what the audiologist can buy it for! Ridiculous! By peaceofmindquotesoffering  the TrueDio Ears System to your patients, not only are you providing a high-quality TV Listening Device at a great price, both you and your patient will know that this product will be offered at the same MSRP even on the Internet.  This provides both parties the necessary peace of mind to confidently move forward in considering and investing in the TrueDio Ears as a viable and affordable communication solution. For more information, please contact customer service at Oaktree Products (800.347.1960) or email the company at otp@oaktreeproducts.com.

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2014 Catalog Cover Winner Selected by YOU!

votedDuring the month of October, Oaktree Products employees, friends, colleagues, and customers, along with anyone wanting to participate, were provided the opportunity to select the company’s next catalog cover from one of three choices. Votes were cast electronically throughout the entire month.

With over 500 votes, the official winner was declared on October 31, 2013, at 11:59 pm and 59 seconds.  The Olive Branch cover is the winner, receiving 39% of the vote. “Olive” the cover, and hope you love it too!

oaktree cover2013#12SMALL

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Externship Search Advice for Third Year AuD Students – guest post by Caleb McNiece

global-search-iconIt is a busy time of year for third year AuD students who should all be in the thick of  the 4th year externship search. As you attempt to finalize your placements for the upcoming year, here are some suggestions based on my conversations with classmates and my experiences as an AuD student.

hearcareersOne of the greatest resources for finding externships is HearCareers sponsored by the American Academy of Audiology (AAA). This site lists nationwide externships available in a variety of settings. Sites that choose to list their information have to fill out a brief profile. This is useful for AuD students because it provides an idea of what usmapthe setting may have to offer prior to needing to make initial contact. One great feature of HearCareers is the ability to search externships by state, useful for those in search of a particular geographic location. Keep in mind that HearCareers is by no means an exhaustive list of externships.

students6331An overlooked resource can be your own audiology program. My program maintains a database of potentially available externships. In addition, our clinic director seeks feedback from students who have completed their externships to get an idea as to whether or not they would recommend the location for future students to acquire clinical experience. If a past student has been to a location and had a great experience, that can provide insight regarding what to expect.  It may also pave the way for obtaining that placement, particularly if the former student left a good impression.

internConferences are another great place to learn about externships and job opportunities. Don’t be afraid to network, both on the exhibit hall floor and in sessions. I attended the Academy of Doctors of Audiology (ADA) conference in 2012 and they had a great system. There were ribbons available for students that said “Looking for externship” and ribbons were available for professionals that read “Looking for 4th year student” (or something to that effect). This served as an effective means of encouraging conversations between AuD students and externship contacts. Keep in mind that both the American Speech-Language-Hearing Association (ASHA) and AAA both have job fairs available too.

salesrepAnother often untapped source for either job or externship information is through hearing aid sales reps. Often times sales reps have information about potential opportunities offered by audiologists within their sales territory. I have also found some externships posted on hospital career pages. These positions may not make it to HearCareers, but if you know a city you are interested in, search hospital job pages (especially children’s hospitals). Similarly, I have seen externships and jobs posted on email listservs for various organization. Both the Educational Audiology Association and the Academy of Doctors of Audiology have active listservs where positions and externships have been posted.

localtrafficIf you know you are going to stay locally, your prior clinical placements can come in handy. This is why it is important to act professionally even if you are only a first year student. You never know when you may need to call upon a placement or professional you have previously worked with. I contacted an ENT office I had as a placement during the fall of my second year and ended up obtaining a position there.

Introspection1When it comes time to deciding which sites to apply for and which position to accept, some introspection is needed. Do you already have an idea of what type of setting you wish to work in or are you still exploring? I have several areas of audiology that I really enjoy (pediatrics and private practice) but I knew that my vestibular skills were one of my weaker skill sets, so I ended up taking a fourth year position at an ENT office that sees some children, has a brisk hearing aid business, and does a good amount of vestibular testing. I knew I would be able to maintain and hone my pediatric and hearing aid skills while further developing my vestibular skills. Just some food for thought to keep in mind as you explore externship opportunities!

McNiece, Caleb DSC_6723Caleb McNiece is a 4th year AuD student at the University of Memphis. He is currently completing his 4th year externship at an ENT practice located in the greater Memphis metropolitan area.  Caleb is the former Region 3 Representative serving on behalf of the National Student Speech-Language Hearing Association’s (NSSLHA) Executive Council. He has been active in the University of Memphis NSSLHA and Student Academy of Audiology (SAA) Chapters. His anticipated date of graduation is May 2014. Caleb aspires to own his own private practice one day.

Posted in Audiology, Guest Blog Posts | Tagged , , , | 4 Comments