Category Archives: Guest Blog Posts

Don’t Compete with your Competition; Make them Compete with You – guest post by Serge Traylor

Posted on June 3, 2015 by AU Bankaitis

Remember when you made the switch from your old TV to one of those “flat screens”? Why did you buy what you did? What was your purchase journey and what factors ultimately drove you to the purchase you made? And, … Continue reading →

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Growing Demand for Audiology Using a New Product Category – guest post by Brian Taylor

Posted on May 6, 2015 by AU Bankaitis

Any proficient business executive is likely to tell you that segmenting your potential customer base is an effective initial step when unravelling consumer demands. Once you’ve done some careful segmentation work, you can execute a strategy that caters to the … Continue reading →

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TV Ears Brand Moving On – guest post by Bob Kemp

Posted on April 1, 2015 by AU Bankaitis

As the owner of Oaktree Products, TV Ears issued a notice to my company last week that they are exiting the Hearing Care Distribution Channel. That is, TV Ears will no longer be selling to Oaktree Products and other distributors … Continue reading →

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Are You Locked In a “Race to the Bottom?” – guest post by Brandon M. Dawson

Posted on February 4, 2015 by AU Bankaitis

Manufacturers are competing with each other – and you – by offering the cheapest price on technology. What’s your next move? For years hearing aid manufacturers have been telling you that branding yourself and your expertise as the value proposition … Continue reading →

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India, Earplugs & Quiet Bliss – guest post by D’Anne Rudden

Posted on December 3, 2014 by AU Bankaitis

When planning a backpacking trip to India, there are certain “must haves”, outside of your clothes, that should make the final cut in your limited packing space: 1) bug spray, 2) a mobile pharmacy, and 3) earplugs (for sure). Being an … Continue reading →

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Inspire, Ignite, Achieve! – guest post by Women Unite

Posted on November 5, 2014 by AU Bankaitis

Women Unite is a Facebook Community established on June 24, 2014 to provide women a forum for discussing and exchanging information about balancing life and work. Created by four female audiologists, the goal of Women Unite is to INSPIRE other women to do something they … Continue reading →

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Band Together to Prevent Hearing Loss – guest post by Peytra Osetinsky & Lorie D’Elia

Posted on September 3, 2014 by AU Bankaitis

Band Week at most college campuses is typically filled with tryouts, uniform fittings, and very long practices. That’s how band camp for the University of Akron’s marching band had been in the past. This year it was a bit different. … Continue reading →

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Goals – Who need ’em? – guest post by Gyl Kasewurm

Posted on July 2, 2014 by AU Bankaitis

Most people spend more time planning their vacations than they do planning their lives. If you asked my husband about his golf vacation, he would tell you every explicit detail about the trip; however, if you ask him when he … Continue reading →

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