Category Archives: Guest Blog Posts

Delight your hearing aid patients: Get them in the loop! – guest post by Juliëtte Sterkens, AuD

Hearing loops have been in the news lately and for good reasons.  When hearing aids receive the sound broadcast directly, be it from the TV or the pulpit in a church – hearing aid users’ speech recognition improves dramatically.  A … Continue reading

Posted in Guest Blog Posts, Hearing Assistance Technology | Tagged , , , , , , , , | 11 Comments

Gift of Listening with HeardIT! – guest post by Liz Alessi

Listening is a learned skill and just like any muscle of the body, it is beneficial for individuals to exercise their “listening muscles”. This is particularly important for individuals with hearing loss, a condition that can lead to social isolation … Continue reading

Posted in Audiology, Guest Blog Posts, Hearing Instrument Technology, Tools & Accessories | Tagged , , , , | Comments Off on Gift of Listening with HeardIT! – guest post by Liz Alessi

P.S.: It’s October! – guest post by Laurie Wells

Have you ever been asked to determine if a hearing loss is work-related or not? Or to review audiometric tests done by an audiometric technician at a work site? Or to identify an OSHA recordable hearing shift? While very few … Continue reading

Posted in Audiology, Guest Blog Posts, Hearing Conservation | Tagged , , , , , , , , | 1 Comment

Don’t Compete with your Competition; Make them Compete with You – guest post by Serge Traylor

Remember when you made the switch from your old TV to one of those “flat screens”? Why did you buy what you did? What was your purchase journey and what factors ultimately drove you to the purchase you made? And, … Continue reading

Posted in Guest Blog Posts | Tagged , , , | 1 Comment

Growing Demand for Audiology Using a New Product Category – guest post by Brian Taylor

Any proficient business executive is likely to tell you that segmenting your potential customer base is an effective initial step when unravelling consumer demands. Once you’ve done some careful segmentation work, you can execute a strategy that caters to the … Continue reading

Posted in Audiology, Guest Blog Posts | Tagged , , , | 2 Comments

TV Ears Brand Moving On – guest post by Bob Kemp

As the owner of Oaktree Products, TV Ears issued a notice to my company last week that they are exiting the Hearing Care Distribution Channel. That is, TV Ears will no longer be selling to Oaktree Products and other distributors … Continue reading

Posted in Audiology, Guest Blog Posts, Hearing Assistance Technology | Tagged , , , , , , , , , , , | Comments Off on TV Ears Brand Moving On – guest post by Bob Kemp

Are You Locked In a “Race to the Bottom?” – guest post by Brandon M. Dawson

Manufacturers are competing with each other – and you – by offering the cheapest price on technology. What’s your next move? For years hearing aid manufacturers have been telling you that branding yourself and your expertise as the value proposition … Continue reading

Posted in Audiology, Guest Blog Posts | Tagged , , , | 2 Comments

India, Earplugs & Quiet Bliss – guest post by D’Anne Rudden

When planning a backpacking trip to India, there are certain “must haves”, outside of your clothes, that should make the final cut in your limited packing space: 1) bug spray, 2) a mobile pharmacy, and 3) earplugs (for sure). Being an … Continue reading

Posted in Audiology, Guest Blog Posts, Hearing Conservation | Tagged , , , , , | 4 Comments