Author Archives: AU Bankaitis

About AU Bankaitis

A.U. Bankaitis, PhD is a clinical Audiologist with extensive clinical, research, and business experience within the hearing industry. She is Vice President of Oaktree Products, a multi-line distributor of audiology supplies and screening/diagnostic test equipment. Dr. Bankaitis created this blog to educate her colleagues and providers in the hearing health care industry on viable product solutions for their patients and/or clinical practice.

Don’t Compete with your Competition; Make them Compete with You – guest post by Serge Traylor

Remember when you made the switch from your old TV to one of those “flat screens”? Why did you buy what you did? What was your purchase journey and what factors ultimately drove you to the purchase you made? And, … Continue reading

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Save on Lighted Ear Curettes with New Clinical Pack!

The very popular  Bionix Lighted Ear Curettes featured a few years ago on the Oaktree Products YouTube Channel (see Dave-the-Wave’s demo here) are now available in NEW clinical packs! Whereas the traditional Bionix Lighted Ear Curette packs come packaged with 50 … Continue reading

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How to Connect a Hearing Instrument Streamer to an Amplified Stethoscope

There are currently two amplified stethoscopes available designed to directly interface with a hearing instrument streamer: 1) the E-Scope II and 2) Thinklabs One (TL-One). In both instances, cords are needed to directly connect the hearing instrument streamer to the amplified … Continue reading

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Growing Demand for Audiology Using a New Product Category – guest post by Brian Taylor

Any proficient business executive is likely to tell you that segmenting your potential customer base is an effective initial step when unravelling consumer demands. Once you’ve done some careful segmentation work, you can execute a strategy that caters to the … Continue reading

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Free Ad For Your Office During Better Hearing & Speech Month

May is Better Hearing & Speech Month and it is right around the corner. This is the perfect time to invest in custom printed Battery Caddies, an inexpensive yet clever way to promote your business!  The custom printed Battery Caddie is a container that … Continue reading

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TV Ears Situation: You’ve Just Been Dumped. Now What?

As outlined in his recent guest blog post, Bob Kemp shared the somewhat unexpected news that TV Ears decided to bypass the entire hearing industry, including audiologists and hearing instrument specialists, to sell directly to the consumer (see TV Ears … Continue reading

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Do-It-Yourself Earplug Fitting System

The VitaSound Hearing Protector is a relatively new do-it-yourself fitting system designed to safely create custom earplugs utilizing the SonoFit delivery system. The SonoFit system is a headband connected to two silicone-filled inflation pumps (one on either side of the head) … Continue reading

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New Standard Solution in Amplified Stethoscopes

A new product in the form of an amplified stethoscope deserves immediate attention.  The Thinklabs One is a unique electronic stethoscope integrating advanced technology in a compact and elegantly simple design. It represents a viable solution for normal hearing medical professionals … Continue reading

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